Background

St Martins are an ambitious London based provider of registered care and supported accommodation for people with mental health needs. St Martins currently supports up to 85 individuals across projects in Islington, Brent and Lambeth; with some exciting plans for development for these services and beyond. We work closely with statutory mental health services and our partner agencies to provide an outcome focussed approach to mental health recovery. Our aim is to provide our service users with the opportunity to progress from our services, onto living more independently within the community.

St Martin of Tours (St Martins) are embarking on an exciting period of organisational wide development and are looking for an enthusiastic and creative marketing professional to support the implementation and growth of the Business Development and Marketing framework. We’re searching for a highly qualified marketing coordinator who is detail-oriented and passionate about delivering results.

The new Business Development and Marketing Coordinator role will contribute to existing marketing programs in executing marketing strategies and identifying market trends; while also assisting with the development of new initiatives aligned with company and client goals. It is an exciting opportunity for a candidate to improve their experience and contribute to a wide range of deliverables in supporting the development of the Business Development and Marketing functionality over a 6month period; with a possibility for extension based on results and organisational requirements.

Day to day, the position may draft reports, create or coordinate a range of content, track results, build relationships with stakeholders, and otherwise support all marketing strategies.

Role purpose:

The main purpose of the role is to assist in the development and implementation of the company’s strategic marketing strategy;

Research, maintain and report on marketing data to aid management in determining marketing direction.
Assist in creating materials used for proposals, correspondence and presentation materials and reports.
Support marketing day-to-day operations including media campaigns, promotions and projects.
Arrange and coordinate special events, projects and mailings
Support the development and execution of a company’s marketing and branding strategies
developing original copy for social media platforms, website, email and printed advertising materials
Understanding brand guidelines and consistently implementing the brand voice across all channels and marketing materials
Support in the maintenance and development of internal tools, including CRM database, contact directory, email marketing, policy and reporting frameworks
Support internal communication campaigns to effectively distribute key information
Relationship management functionalities with a focus on lead generation and CRM

Requirements

Bachelor’s degree in marketing/communications or related field (essential).
Prior experience as a marketing coordinator or relevant role.
Excellent knowledge of traditional and digital marketing methods.
Excellent written and verbal communication skills.
High level critical thinking skills, strong problem-solving skills and meticulous attention to detail.
Exceptional organization and time management skills.
Ability to work under pressure and meet strict deadlines.
Excellent knowledge of computer systems and software (MS Office).
Proficiency and experience with design software (Photoshop, Illustrator, InDesign, Premiere Pro) is desirable.

Main Duties and responsibilities

Heading	Responsibility
Communications	demonstrate high level communication and relationship skills, being able to negotiate with all members of the management team assist with the delivery of integrated communication strategies to promote the organisation effectively manage, create, and distribute an internal staff newsletters provide communications support to the organisation by producing, reviewing, or editing publications assist with organisational brand and communication guidelines, to ensuring consistent messaging, service delivery and communication templates use graphic design programs (Adobe Photoshop, InDesign, Premiere Pro, Canva) to produce creative print and digital content including brochures, proposals, and videos implement and manage email marketing campaigns using MailChimp manage and monitor St Martins social media platforms maintain a directory and inventory of marketing support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
Strategic Marketing	support strategic marketing initiatives and activities provide marketing expertise and counsel to all internal teams at St Martins, helping to build marketing knowledge and performance across the organisation implement market and prospect research, monitor industry developments and report on emerging trends to management maintain an up to date “network map” with knowledge of the market and commissioning approaches in areas where we currently operate (or may operate in the future) prepare marketing and trend reports, simplifying complex data into a user-friendly format using graphs, charts and other visual aids support the Head of Business Development and Marketing in evaluating and establishing the marketing plan and strategy by assembling and analysing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating calendars support the delivery of stakeholder feedback initiatives including customer surveys communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
Business Development	identify, develop, and maintain relationships with local authority and health organisations within our areas of operation to increase awareness, generate leads, monitor developments and identify opportunities engage with community organisations and identify opportunities for community partnerships that could provide pathways and services available to our service users support the development of tender submissions for new services deliver support across Customer Relationship Management (CRM) activities, including the development and management of a contact database plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
Other	administration support such as recording minutes and compiling reports maintain strict confidentiality of sensitive information any other duties reasonably requested

This post is subject to an Enhanced DBS check

Person Specification

Job Title: Business Development and Marketing Co-ordinator

E = ESSENTIAL, D = DESIRABLE for applicants to meet relevant standard

SELECTION CRITERIA

CRITERIA	STANDARD	E/D	MEASURED BY
Work experience
	Experience of working in marketing and business development	E	Application form
	Experience of working in a health, social care, or supported housing accommodation based service setting in mental health	D	Application form
	Experience of data analysis and presentation	E	Application Form
	Excellent IT skills and ability to use a full range of IT software	E	Interview
	Experience in designing and developing marketing collateral	D	Interview
Qualifications
	First degree and/or diploma aligned to professional qualification	E	Application form
	Post graduate diploma or masters level qualification	D	Application form
Knowledge
	Knowledge of legal frameworks, policy, and best practice	E	Interview. Application Form
	Understanding of the health and social care environment	D	Interview
	Knowledge of marketing strategies and models	E	Interview
	Good knowledge of communication strategies across a range of media	E	Interview
Skills
	Ability to communicate clearly in written and spoken English.	E	Application form/ Interview
	Able to use own initiative, skills in problem solving and dealing with ambiguity	E	Interview
	Ability to multi-task, prioritize and manage time effectively.	E	Interview
	Ability to communicate and negotiate with colleagues, service users and other professionals.	E	Interview
	Aptitude for fostering and maintaining positive relationships	E	Interview
	Ability to use design programs including Photoshop, Premiere Pro, InDesign and Illustrator	D	Application form
Personal Attributes
	Committed and empathetic approach towards disadvantaged groups and individuals.	E	Interview
	Treat everyone fairly, with respect and dignity, responding sensitively to differences.	E	Application form/Interview

Salary & benefits

Salary Scale

Pay range

£22,739

Holidays

You will receive 25 days leave each year, pro-rata in addition to statutory public holidays.

Probationary Period

3 Months

Hours

The working week is 37.5 hours including a 30-minute break each day.

Pension

St Martin of Tours operates a contributory Group Personal Pensions Scheme. Full details of the scheme are available from HR.

Other Benefits

Cycle to Work scheme

St Martins operates a health cashback plan

Business Development and Marketing Coordinator

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Role: Business Development and Marketing Coordinator

Location: Head office Islington / Agile working

Contract: Full time (6month contract)

Salary: £22,739

Responsible to: Head of Business Development and Marketing

Start date: May 16th 2022

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